PRESS

PARADE
PARADE
Free Yourself’s AETHER fragrance was featured in Parade’s nostalgic look at iconic ’90s mall perfumes and their modern counterparts, highlighting a new generation of fragrances inspired by the scents we... Read more...
FEATURED IN BUZZFEED
FEATURED IN BUZZFEED
The TERRE Candle by Free Yourself was featured in BuzzFeed’s roundup of cozy fall essentials, highlighting products that bring warmth, comfort, and an inviting atmosphere to everyday spaces. Read more...
ALLURE
ALLURE
Free Yourself NUMINOUS is featured in Allure’s exploration of fall’s witchy fragrance trend, where incense, smoke, earth and ritual take center stage. Read more...
FRAGRANTICA
FRAGRANTICA
Free Yourself expands its Elements Collection with Aether and Numinous, two new fragrances introduced at Pitti Fragranze. Fragrantica explores the newest additions, their distinctive compositions, and the evolving point of... Read more...
GOOD HOUSEKEEPING
GOOD HOUSEKEEPING
Even the best candles can burn poorly without the right care. Good Housekeeping breaks down the most common candle-burning mistakes, with expert insight from Free Yourself co-founder Jeff Miller on... Read more...
MARIE CLAIRE UK FRAGRANCE AWARDS
MARIE CLAIRE UK FRAGRANCE AWARDS
AETHER is honored to be named Best Green Fragrance at the Marie Claire UK Fragrance Awards 2026. Discover why this award-winning scent stood out among the year's best perfumes, and... Read more...
JUSTLUXE
JUSTLUXE
As summer approaches, beauty routines naturally shift toward lightweight hydration, effortless radiance and wellness-focused essentials. From Keren Bartov’s glow-enhancing facial mist to Free Yourself’s mood-elevating fragrances and Bare Biology’s science-backed... Read more...
BUZZFEED
BUZZFEED
For the dads who refuse to make a wishlist, send a link, or offer even the smallest hint, we've done the digging for you. Explore 45 Father's Day gifts that... Read more...
ESQUIRE
ESQUIRE
3 Under-the-Radar Fragrance Brands That Every Man Should Know in 2026 Skip the department-store counter and discover your next signature scent. By Bellamy Richardson, Jonathan Evans Published: 21 May 2026When you put scent... Read more...
ESQUIRE
ESQUIRE
7 Best Lightweight Colognes for a Bit of Subtle Scent Keep your sillage more intimate. By Bellamy Richardson Published: Mar 12, 2026 Read more...
ESQUIRE
ESQUIRE
12 Cologne Discovery Kits That'll Help You Find Your Signature Scent When you don't know which scent to get, just try a whole bunch. By Bellamy RichardsonPublished: Feb 13, 2026 Fragrance has... Read more...
BYRDIE
BYRDIE
12 On-the-Rise Fragrance Brands to Add to Your Perfume Collection By  Aimee Simeon   Published on January 27, 2026 07:15AM S.S.K Labs / Lore / Samir Grey / Vervazi When... Read more...